The landscape of medical spas, commonly referred to as MedSpas, is an ever-evolving one, with trends and demographics shifting as new treatments emerge and wellness becomes a broader focus. The American Med Spa Association provided a snapshot of this dynamic industry through a comprehensive report that gives us valuable insight into the age and gender of MedSpa patients.
Unveiling the Gender and Age of MedSpa Patients
In 2019, the American Med Spa Association conducted a survey with 1,000 MedSpa members across the United States. The goal was to understand who their patients are and what’s bringing them through their doors. The results were clear and in line with the pie chart data I’ve received: a vast majority of MedSpa patients are women, accounting for 85% of visitors, and over the age of 35, which makes up 82% of the clientele.
Age Distribution Breakdown
- Under 18: <1%
- 18-34: 17%
- 35-54: 52%
- 55+: 30%
Gender Distribution Breakdown
- Women: 85%
- Men: 15%
The Why Behind the Visit
The gender disparity in MedSpa visitation may come down to a few factors:
- Aesthetic Concerns: A 2018 survey by the American Society of Plastic Surgeons found that 94% of women expressed concern over at least one aspect of their physical appearance.
- Disposable Income: Despite earning 82% of what men earned in 2018, according to the Pew Research Center, women often manage household expenses, which may include self-care and beauty treatments.
- Marketing Strategies: The MedSpa industry’s advertising has traditionally showcased young, attractive women, which might influence the perception that these services are tailored for women.
However, it’s essential to recognize the changing tide in MedSpa demographics:
- Men’s Growing Interest: Cosmetic procedures among men have surged, with a 33% increase from 2016 to 2018, as reported by the American Society of Plastic Surgeons.
- Affordability and Accessibility: With more budget-friendly options becoming available, MedSpa treatments are attracting a broader audience.
- Health and Wellness Trend: MedSpas are expanding their repertoire beyond cosmetic procedures to include health and wellness treatments like laser hair removal and microneedling.
Making an Informed Decision
If you’re contemplating a visit to a MedSpa, it’s critical to make informed decisions:
- Choose a reputable provider after thorough research.
- Consult with a doctor to ensure MedSpa treatments are suitable for you.
Considerations Before a MedSpa Visit
- Cost: MedSpa treatments can be pricey, so it’s wise to request a quote beforehand.
- Insurance Coverage: These treatments are typically not covered by insurance.
- Potential Risks: Discuss possible risks, such as infections and allergic reactions, with your doctor.
Conclusion
The statistics paint a detailed picture of the MedSpa visitor profile, predominantly women in their mid-30s to 50s, with a growing percentage of men and younger adults. This shift reflects broader societal changes where beauty and wellness are becoming more inclusive and accessible.
As the industry continues to evolve, MedSpas are likely to see an even more diverse clientele seeking their services for both aesthetic improvement and overall well-being. For the industry, this means there’s a vast opportunity to diversify marketing efforts, broaden the scope of services, and create a more inclusive environment for all who walk through their doors.
Sources
American Med Spa Association (AmSpa) American Med Spa Association
American Society of Plastic Surgeons (ASPS) American Society of Plastic Surgeons
Pew Research Center Pew Research Center
American Society of Plastic Surgeons (ASPS) – 2018 Aesthetic Concerns Survey American Society of Plastic Surgeons – 2018 Report
Journal of the American Medical Association (JAMA) Dermatology JAMA Dermatology
IBISWorld – MedSpa Industry Report IBISWorld
Harvard Health Publishing Harvard Health Publishing
